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Mass Communication |
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MCOM 2300 - Introduction to Media Production
Three credit hours.
Required in Media Design and Production sequence. Fundamentals of audio control-room procedures, audio recording and editing, single camera field production, and video editing. Emphasis on proper use and handling of equipment. Minimal exposure to video study practices.
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MCOM 2306 - Introduction to Motion Pictures
Three credit hours.
Basic elements of movies, the process of movie making, and the approaches to movie aesthetics and criticism. Assignments may include viewing motion pictures at local theatres.
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MCOM 2308 - Introduction to Scriptwriting
Three credit hours.
Study and practice in basic writing and scripting skills needed for the production of electronic media messages and programs. Use of the SMC computer labs.
Prerequisites: MCOM 2300 and MCOM 2320 . Required in Media Design and Production sequence.
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MCOM 2320 - Issues in Mass Media Writing
Three credit hours.
This course will introduce students to the general literature and issues in the convergent mass communication field, emphasizing public relations, journalism, the web, entertainment media, technology related to mass media, and the advertising that supports mass media. It will also focus on writing issues related to media.
Prerequisites: RHET 1311 .
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MCOM 2330 - Mass Media and Society
Three credit hours.
Required in all School of Mass Communication majors and some minors. Survey of relationships involving mass media, culture, and various other interconnected systems, both nationally and globally. Includes discussion of functions, freedoms, and responsibilities of mass media and effects on individuals and groups. Topics will include newspapers, magazines, radio, television, Internet, and developing media.
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MCOM 2350 - Beginning Reporting
Three credit hours.
Introduction to basic news and feature writing skills. Style and story structure for print and electronic media. Laboratory instruction and practice in writing for publication.
Prerequisite or Corequisite: MCOM 2320 .
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MCOM 2380 - Public Relations Principles
Three credit hours.
An examination of the evolution of strategic public relations, its impact on organizations and publics, the principles, processes, theory and planning that directs strategic public relations in all fields as well as the ethics and values that an organization must use to shape the successful implementation of a strategic public relations plan.
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MCOM 3310 - Introduction to Web Principles and Design
Three credit hours.
This course will introduce students to web design and development from the mass-communication perspective. It will serve as an introduction to the World Wide Web, and basic web design techniques. The course concentrates on history, social implications, navigation, authoring, and basic validation and submission of information across the Internet. In addition to theoretical and analytical foundations, the primary technologies employed are HTML 4.x; SHTML; Cascading Style Sheets; File Transfer Protocol; and Document Object Modeling.
Prerequisites: MCOM 2320 , and MCOM 2350 or MCOM 2308 .
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MCOM 3315 - Mass Media Research
Three credit hours.
This course will introduce students to a survey of research methods and their application in the study of mass communication. Students will also receive practice in determining the appropriate choice of research method for a mass communication problem of their choosing.
Prerequisites: Grade of C or greater in MCOM 2320 and MCOM 2330 .
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MCOM 3320 - Advanced Reporting
Three credit hours.
Application of principles of news writing to journalism practice; development of skills in evaluating the news, interviewing, and gathering information. Laboratory instruction and practice in objective reporting. Materials submitted as assignments are subject to dissemination through print and broadcast media and on the World Wide Web.
Prerequisites: MCOM 2320 and MCOM 2350 .
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MCOM 3330 - Photojournalism
Three credit hours.
Fundamentals of news and feature photography for newspaper, magazine, and the Web. Materials submitted as assignments are subject to publication. Use of the SMC computer labs.
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MCOM 3345 - Studio Production
Three credit hours.
A practical study and application of video production with an emphasis on studio and multicamera productions.
Prerequisites: MCOM 2300 .
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MCOM 3350 - Introduction to News Editing
Three credit hours.
Introduction to news editing. Instruction and practice in print audio and video editing in terms of content and style. Use of computers to edit copy and images; fundamentals of design for print and online media.
Prerequisites: MCOM 2320 and MCOM 2350 .
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MCOM 3355 - History of the American Movies
Three credit hours.
History and development of the American entertainment motion picture industry from the technological to the aesthetic and social to the economic perspectives. Includes the evolution of the movie industry as it relates to audience uses and gratifications.
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MCOM 3356 - Movie Criticism
Three credit hours.
Criticism of contemporary movies, concentrating on the creative elements used in the service of aesthetics and the application of scholarly and popular critical standards. Certain historical references are included. Assignments include the viewing of motion pictures at local theatres.
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MCOM 3357 - Film Genres
Three credit hours.
History and development of film genres, focusing on defining different genres, observing their iconography, recognizing the conventions used and understanding their cultural impact. Also, an analysis of the Hollywood style of filmmaking and its impact on genre pictures.
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MCOM 3358 - Film Directors
Three credit hours.
This course will examine how film directors imprint their life, style and thematic interests on the films they make. The work of major directors from classic Hollywood, overseas and contemporary America will be studied.
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MCOM 3360 - Law, Policy, Ethics
Three credit hours.
This course will examine current legal, policy, and ethical issues affecting the broadcast, cable, print, and interactive media.
Prerequisites: MCOM 2320 , and MCOM 2330 (may be taken concurrently).
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MCOM 3365 - Radio-Television Journalism
Three credit hours.
The course provides study and practice in the basic methods of writing and producing for radio and television news. The course will also evaluate audio and video streaming of material on news-related websites, and may include having student work presented online.
Prerequisites: MCOM 2300 , MCOM 2320 . MCOM 2350 may be taken as prerequisite or corequisite. MCOM 2300 is recommended but not required as a prerequisite.
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MCOM 3366 - Electronic News Gathering
Three credit hours.
Production of programs for the electronic media. Students function individually and on news teams to develop high quality on-the-air news programs, with video streaming of appropriate student work and some use of the Web for research.
Prerequisites: MCOM 2300 , MCOM 2320 , MCOM 2350 , MCOM 3365 , MCOM 3367 , and MCOM 3370 . MCOM 3315 is strongly recommended as a prerequisite, but is not required.
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MCOM 3367 - News Producing and Anchoring
Three credit hours.
This purpose of the course is to teach students the rudiments of radio and television newscast producing and anchoring, emphasizing TV. Students will be encouraged to develop critical thinking skills about selecting and organizing news material and graphics, writing and delivering stories, and managing, timing and promoting newscasts.
Prerequisites: MCOM 2300 , MCOM 2320 , MCOM 2350 , and MCOM 3365 , or consent of instructor based upon documented media experience.
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MCOM 3370 - Announcing and Performance
Three credit hours.
Development of performance skills necessary for effective communication via the electronic media. Emphasis on announcing and visual presentation techniques, script reading, and adapting to the demands of electronic media technologies.
Prerequisites: MCOM 2320 or consent of instructor based upon prior media experience.
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MCOM 3375 - Multimedia News Reporting
Introduction to multimedia news reporting in the discipline of journalism. Use of various tools to write and produce journalistic content for online media and mobile platforms. Produce multimedia stories consisting of text, images, audio, video, data, and social media content. Application of principles of news writing and producing to journalism practice; development of skills in evaluating the news, interviewing and gathering information. Materials submitted as assignments are subject to dissemination through print and broadcast media and on the World Wide Web.
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MCOM 3380 - Mass Communication Practicum
Three credit hours.
Work experiences in on-campus media under the direction of a School of Mass Communication professor. Periodic written and oral reports to the professor coordinating the study.
Prerequisites: junior standing.
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MCOM 3390 - Non-linear Video Editing I
Three credit hours.
The basics of non-linear editing and use of Adobe Premier software.
Prerequisites: MCOM 2300 .
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MCOM 4189 - Independent Study
One, two, or three credit hours.
Individual in-depth study, research, or designated on-campus practicum related to broadcast journalism, news-editorial, public relations options, or professional and technical writing. Up to three hours may be counted toward the major.
Prerequisites: junior standing, consent of instructor, approval of independent study proposal before registration.
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MCOM 4289 - Independent Study
One, two, or three credit hours.
Individual in-depth study, research, or designated on-campus practicum related to broadcast journalism, news-editorial, public relations options, or professional and technical writing. Up to three hours may be counted toward the major.
Prerequisites: junior standing, consent of instructor, approval of independent study proposal before registration.
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MCOM 4308 - Screenwriting
Three credit hours.
Learn the process, structure and skills used in writing minor picture screenplays.
Prerequisites: Mass Communication majors must have completed MCOM 2320 and MCOM 2330 with a C or greater. No prerequisites for Film minors.
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MCOM 4310 - Media Sales
Three credit hours.
Examination of the elements, skills and strategies associated with selling broadcasts, cable, print, and interactive advertising.
Prerequisites: MCOM 2320 and MCOM 2330 .
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MCOM 4312 - Management Strategies
Three credit hours.
Roles and responsibilities of media managers in broadcast, cable, print, and interactive organizations. Emphasis on coordinating work units and personnel, legal obligations, resource generation and management, public relations, and the new technologies. Dual listed in the Graduate Catalog as MCOM 5312.
Prerequisites: MCOM 2310 and MCOM 2330 .
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MCOM 4320 - Non-linear Video Editing II
Three credit hours.
A practical study of non-linear editing in the field of video production.
Prerequisites: MCOM 2300 , and MCOM 3390 .
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MCOM 4330 - Lighting
Three credit hours.
This course will provide students with a practical study and application of lighting techniques for video production. Students will learn studio and location lighting.
Prerequisites: Grade of C or greater in MCOM 2300 .
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MCOM 4332 - Digital Audio Production
Three credit hours.
Study and practice in advanced audio preproduction, production, and postproduction elements used in radio, television, the Internet and other electronic media.
Prerequisites: MCOM 2320 , MCOM 2300 and MCOM 2330 with a C or greater.
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MCOM 4340 - Introduction to Digital Graphics and Animation
Three credit hours.
This course is designed to encompass a basic understanding of design elements of Adobe Photoshop and After Effects. Students will be exposed to a variety of photographic challenges geared toward creative problem solving and real-life experience in video production presentation.
Prerequisites: MCOM 2300 , and MCOM 3390 .
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MCOM 4342 - Cinema Techniques
Three credit hours.
A practical study and application of video production with an emphasis on movie making techniques. The class will start out making a movie together then, with skills learned, will proceed to make their own movies in groups.
Prerequisites: MCOM 2300 and MCOM 3390 .
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MCOM 4350 - Design and Production
Three credit hours.
Decision-making in the editing process. Principles of typography, publication design, and printing processes. Experience in the use of computers to design camera-ready materials for publication. Dual listed in the Graduate Catalog as MCOM 5350.
Prerequisites: junior standing and MCOM 2320 or consent of instructor.
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MCOM 4352 - News Media and the First Amendment
Three credit hours.
The restrictions, obligations, and responsibilities of the news media; the law and its effect on publishing and broadcasting; relations between the law and freedoms protected by the U.S. Constitution. Dual listed in the Graduate Catalog as MCOM 5352.
Prerequisites: junior standing, MCOM 3360 is recommended.
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MCOM 4353 - History of the Mass Media in America
Three credit hours.
Development of the mass media from their beginnings. Emphasis on the interaction between the media and the political, economic, technological, and social factors surrounding the media.
Prerequisites: junior standing.
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MCOM 4354 - Documentary Techniques
Three credit hours.
A practical study and application of video production with an emphasis on documentaries. The class will start out making features together. Then, with newly learned skills, will proceed to make their own documentaries in groups.
Prerequisites: MCOM 2300 and MCOM 3390 .
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MCOM 4357 - Seminar in Radio-Television Journalism
Three credit hours.
Broadcast news policies; history; governmental and other forms of regulation; social implications; influence of various publics on radio-television news coverage. Dual listed in the Graduate Catalog as MCOM 5357.
Prerequisites: junior standing.
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MCOM 4359 - Feature and Magazine Journalism
Three credit hours.
Planning, researching and writing the feature article for newspapers, magazines and online publications. Emphasis on humanistic reporting and providing a context for the news through thorough research and application of this research to the article. Materials submitted as assignments are subject to publication. Dual listed in the Graduate Catalog as MCOM 5359.
Prerequisites: MCOM 3320 and MCOM 2350 .
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MCOM 4368 - News Practices
Three credit hours.
Production of programs for the electronic media. Students function individually and on news teams to develop high quality on-the-air news programs with video streaming of appropriate student work and some use of the Web for research, as well as Webcasting, when Appropriate.
Prerequisites: MGMT 2300 , MCOM 2320 , MCOM 2350 , MCOM 3365 , MCOM 3366 , MCOM 3367 , MCOM 3315 is strongly recommended as a prerequisite, but it is not required.
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MCOM 4370 - Hip Hop Music and Culture
3 hours lecture. 3 credit hours.
This course provides a critical examination of Hip Hop in the US and its role as a communicative, linguistic, cultural, political, and artistic resource and commodity. The course identifies and examines the foundations of Hip Hop culture and rap music. Through readings, documentaries, discographies, and projects, students will develop an understanding of the conceptual fundamentals of hip hop philosophy and the community from which it originated. Focus will be given to the implications of that background, music, style, and its impact on the nation and the globe. Dual listed in the Graduate Catalog as MCOM 5370
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MCOM 4372 - Sports Journalism
3 hours lecture. 3 credit hours.
This course is designed to help students write about sports and sports figures and to help students more critically view the role of sports media in American culture. Students will examine the influence of/relationship between sports media and issues such as race, gender, nationalism, and capitalism/consumerism. Students will also examine issues in relation to journalism ethics and the production of sports media. Dual listed in the Graduate Catalog as MCOM 5372.
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MCOM 4375 - Journalistic Freedom and Responsibility
Three credit hours.
Journalistic ethics and practices; professional conduct and responsibilities of the journalist in a free society. Dual listed in the Graduate Catalog as MCOM 5375.
Prerequisites: Junior standing.
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MCOM 4377 - Public Relations Ethics
3 hours lecture. 3 credit hours.
An introduction to the legal and regulatory environment that affects the public relations profession and the ethical standards and decision-making processes on which PR professionals must rely. The course provides an understanding of those interconnecting concepts and responsibilities with an emphasis on the individual process we use to make an ethical decision. Dual listed in the Graduate Catalog as MCOM 5377.
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MCOM 4378 - Government Public Relations
3 hours lecture. 3 credit hours.
An introduction to political Public Relations, election campaign tactics, constituent relations, crisis communications, issue management, issue framing, strategic communications planning, and presidential Public Relations.
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MCOM 4380 - Public Relations Writing
Three credit hours.
The journalistic function in public relations, includes the writing and processing of news and feature releases for print and electronic media and editing internal and external publications. Dual listed in the Graduate Catalog as MCOM 5380.
Prerequisites: MCOM 2350 .
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MCOM 4381 - Public Relations Cases
Three credit hours.
Study of recent public relations cases involving business, industry, institutions and government. Students will also be introduced to public relations theories as they are applied in case studies and will analyze cases in terms of the component parts.
Prerequisites: ADVT 3340 , MCOM 2330 , MCOM 2320 , MCOM 2350 ;
Corequisites: MCOM 3315 .
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MCOM 4382 - Public Relations Campaigns
Three credit hours.
Capstone course for the Strategic Communication sequence. A study of the planning and implementation of the public relations campaign with special emphasis on the application of public relations principles introduced in ADVT 4310. Includes student service learning project.
Prerequisites: ADVT 3340 , MCOM 2320 , MCOM 2350 , MCOM 3315 , MCOM 4380 , MCOM 4381 , or consent of instructor.
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MCOM 4384 - Topics in Mass Communication
Three credit hours.
Advanced and specialized topics in mass communication, especially those of current interest and relevance to mass communication professionals. Possible subjects include the following: journalism, entertainment, production and design, Web and media, strategic communication, mass media etc. Classes will provide an in-depth understanding of topics chosen. Refer to the semester schedule for specific topics offered. Dual listed in the Graduate Catalog as MCOM 5384.
Prerequisites: Junior standing and/or consent of instructor.
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MCOM 4385 - Advanced Web Design
Three credit hours.
This course will serve as part two in a sequence of courses dealing with mass communication and the World Wide Web. A specific concentration in server communication and publishing corporate web pages, as well as using basic programming logic combined with HTML.
Prerequisites: MCOM 2320 , MCOM 2350 , or MCOM 2308 .
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MCOM 4386 - Images of Minorities in the Media
Three credit hours.
This course examines the material and ideological representations of various racial and ethnic groups in the United States as reflected in the media including both historical and contemporary depictions. Students explore theories including
racial formation, otherness, and commodification among others. In this course, students learn the origins of ideological and material representations of minorities; how they are maintained in the culture and in the media; the similarities and differences in depictions among and across racial and ethnic groups; and the impact of these representations on the various minority groups and society as a whole. Dual listed in the Graduate Catalog as MCOM 5386.
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MCOM 4388 - Reporting of Public Affairs
Three credit hours.
Practice in gathering materials and writing in-depth stories on public affairs; emphasis on courts, police, government, education, ecology, the economy, and social issues. Materials submitted as assignments are subject to online postings. Dual listed in the Graduate Catalog as MCOM 5388.
Prerequisites: MCOM 2320 , MCOM 2350 , and MCOM 3320 . MCOM 3315 and MCOM 3360 may be taken as prerequisites or corequisites. Class may also be taken with consent of instructor based upon demonstrable advanced media experience.
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MCOM 4389 - Independent Study
One, two, or three credit hours.
Individual in-depth study, research, or designated on-campus practicum related to broadcast journalism, news-editorial, public relations options, or professional and technical writing. Up to three hours may be counted toward the major.
Prerequisites: junior standing, consent of instructor, approval of independent study proposal before registration.
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MCOM 4390 - Mass Communication Internship
Three credit hours.
Work experiences either in the commercial media or in other designated media under the direction of a mass communication professional. Periodic written and oral reports to the professor coordinating the study.
Prerequisites: senior standing, consent of school director.
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MCOM 4391 - Mass Communication Cooperative Education
Three credit hours.
Work experiences either in the commercial media under direction of professional journalists or in positions under supervision of public relations specialists. Periodic written and oral reports to the professor coordinating the study. Credit awarded for employment involving at least 20 hours per week and successful completion of specific instructional objectives that provide new learning on the job and in the major. Students who take this course may not take MCOM 4390 .
Prerequisites: junior standing, consent of school director and director of cooperative education.
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MCOM 4394 - Multimedia Journalism Capstone
This is a capstone class focused on news writing for digital media. Students will write and publish news stories and create multimedia projects for a variety of on-campus and off-campus news outlets. Students will report and gather information by using records, documents, and interviewing sources. Students will edit and post articles online and use social media to provide updates, live coverage, and promote their work.
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MCOM 4395 - Electronic Media Capstone
Three credit hours.
Production of programs for electronic media. Students function individually and on news teams to develop high-quality electronic news and information programs to be distributed on the University’s cable television channel and the School of Mass Communication’s websites via video streaming when appropriate.
Prerequisites: Senior standing and consent of the instructor.
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MGMT 1300 - Introduction to Business
Three credit hours.
A survey of business organization and operation, the various fields of business, basic business problems and procedures, the vocabulary of business, and the opportunities open to college graduates in business. Not open to junior and senior majors within the college. (ACTS Course Number BUS 1013)
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MGMT 2300 - Supervisory Management
Three credit hours.
The supervisor and his or her relations with subordinates, superiors, colleagues, unions, and society. Emphasis on managerial aspects common to all supervisory positions, regardless of the technical specialty involved or the nature of the organization.
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MGMT 3300 - Principles of Management
Three credit hours.
Introduction to organizational operations, internal and external forces, planning, decision and control processes. Introduction to the various organizational functions required to operate a successful business or nonprofit organization.
Prerequisites: RHET 1311 with C or higher and Junior Standing.
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MGMT 3304 - Operations Management
Three credit hours.
The course covers a breadth of concepts, tools, and methods that managers use to solve operating problems in mauufacturing and service environments. The course takes a customer centric approach of internal business processes and highlights the linkages between these processes. Topics are selected from project management, operations strategy, quality management, inventory management, capacity planning, theory of constraints, transportation/ assignment problems, and an introduction to supply chain management.
Prerequisites: BINS 3380 (or MGMT 3380) aud ECON 3355 (may be taken concurrently).
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MGMT 3320 - Human Resources Management
Three credit hours.
The principles of planning, directing, and controlling the personnel function. Emphasis on the effective implementation of a comprehensive personnel program, including the recruitment, development, evaluation, and motivation of employees.
Prerequisites: Junior standing.
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MGMT 3340 - Managing People in Organizations
Three credit hours.
A study and integration of basic managerial concepts and behavioral sciences as they affect people in organizations. Emphasis on environmental and interorganizational forces that influence membership behavior.
Prerequisites: MGMT 3300 or equivalent.
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MGMT 3362 - Venture Management and Decision Making
Three credit hours.
The operation of a successful small business including feasibility studies for expansion/growth, business plans, strategic management, marketing, financing, and human resource considerations.
Corequisites: MGMT 3300 or consent of instructor.
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MGMT 3364 - Family Business Management
Three credit hours.
Management of family firm issues such as the interaction of family members, business objectives versus family objectives, succession planning, management development, motivation, and estate planning. Emphasis on the transition from personal management practices to professional management practices.
Prerequisites: MGMT 3300 .
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MGMT 3392 - Cooperative Education I
Three credit hours.
Provides experience in an organizational setting designed to integrate theory and practice. Course is offered on a credit/no credit basis only, with credit being equivalent to C or greater performance.
Prerequisites: consent of faculty sponsor and department chair prior to enrolling in the course.
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MGMT 4100 - Independent Study
One or three credit hours.
Individual study in the application of sound management principles to the solution of business problems.
Prerequisites: senior standing, management major with a minimum GPA of 3.00, consent of instructor.
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MGMT 4300 - Independent Study
One or three credit hours.
Individual study in the application of sound management principles to the solution of business problems.
Prerequisites: senior standing, management major with a minimum GPA of 3.00, consent of instructor.
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MGMT 4304 - Supply Chain Management
Three credit hours.
Students are introduced to different concepts and issues that firms face in managing supply chains. The course will address different frameworks and quantitative methods for designing, managing, and analyzing the supply chain operations needed to support a firm’s business strategy. Students will study the structure of supply chain operations, and analyze the relationship between supply chain structure and performance, developing analytical models.
Prerequisites: MGMT 3304 .
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MGMT 4309 - Seminar: Special Topics in CIS/MIS
Three credit hours.
Topics especially relevant to Management Information Systems professionals will be offered on an elective basis. Such topics include, but are not limited to data communication, ecommerce technologies, and IS security.
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MGMT 4341 - Labor and Industrial Relations
Three credit hours.
The industrial relations system and environment, including legal and economic constraints on participants in the bargaining process. Emphasis on collective bargaining as a power relationship in a conflict situation.
Prerequisites: Junior standing.
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MGMT 4360 - Compensation Management
Three credit hours.
Administration of the total compensation program as a tool of management, including the use of job descriptions, job analysis and evaluation, and other necessary considerations in initiating and executing wage and salary administration.
Prerequisites: MGMT 3320 .
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MGMT 4361 - Business Planning and Product Introduction
Three credit hours.
The role of the entrepreneur in new venture development. Identifying, assessing, and developing entrepreneurial opportunities. Dual listed in the Graduate Catalog as Dual-listed in the Graduate Catalog as MGMT 5361.
Prerequisites: MGMT 3362 or consent of instructor.
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MGMT 4363 - Financing Entrepreneurial Ventures
Three credit hours.
Financing alternatives for new and growing ventures; debt financing from investment banks, commercial banks, and SBIC, as well as equity financing from angel investors, private placements, venture capitalists, and public equity markets. Students use firm valuation methods and calculate return to investors to create a capital plan for a growing enterprise.
Prerequisites: FINC 3310 and MGMT 3300 .
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MGMT 4365 - Business Consulting
Three credit hours.
Teams of students consult with local small businesses recommended by the Arkansas Small Business and Technology Development Center or other business resources. Students work on problems in accounting, production, marketing, personnel, finance, insurance, law, and information systems. Student teams write reports outlining the problems and recommended solutions. Dual listed in the Graduate Catalog as MGMT 5365.
Prerequisites: MGMT 3362 or consent of instructor.
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MGMT 4366 - New Venture Launch
Three hours lecture. Three credit hours.
The course will focus on the basic steps required to plan, start and run a business by completing all activities involved in a startup. Students will work in teams to develop a consumer product or service and market it to customers. Requirements include identifying “real” business customers, defining and delivering products and services, and financing company operations. This real-world, real-time experience will be supplemented by classroom analysis and the sharing of lessons.
Prerequisites: MGMT 4361 or consent of instructor.
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MGMT 4367 - HR Analytics and Metrics
Three hours lecture. Three credit hours.
The course focuses on the application of analytics in human resource management and development. Students are provided skills to be thoughtful, critical users of analytics for decisions about people and for advising upper management. Students will examine types of data and measures; analytical techniques to use in various situations; and legal, ethical, and practical uses of data and information resulting from analyses.
Prerequisites: MGMT 3300 and BINS 3305 or consent of instructor.
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MGMT 4368 - Staffing and Talent Management
The course provides students with an understanding of the recruitment, selection, and human resource management and development processes. Legal, ethical, and practical processes will be emphasized, with a focus on the competitive advantage the organization’s human resource contributes.
Prerequisites: MGMT 3320 .
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MGMT 4377 - International Business Management
Three credit hours.
Key objectives are to define and evaluate the field of international business, to analyze the international operating context with an emphasis on the basics of cultural differences, and to discuss the management of key functional activities in firms operating in global markets. Major topics include the nature of international business; economic theory and international business operations; international systems and institutions and the analysis of key dimensions of the overseas operating environment. The management of the primary functional activities in international firms emphasized, with the focus on strategies, tactics, and structures for dealing with the special problems and challenges arising in global markets.
Prerequisites: MGMT 3300 or consent of the instructor.
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MGMT 4380 - Business Strategy
Three credit hours.
Integration of business concepts and techniques and their application to the development of corporate strategy and strategic planning by senior corporate executives. Includes setting objectives, developing business purposes, determining opportunities and threats, and implementing decision and control systems across functional areas. A grade of “C” or better is required to receive degree credit for all business majors.
Prerequisites: MGMT 3300 , BINS 3352 , BINS 3380 (or MGMT 3380), MGMT 3304 , ECON 3355 (or ECON 2312 ), FINC 3310 , MKTG 3350 and be an officially accepted College of Business major.
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MGMT 4383 - Entrepreneurial Perspectives
Three credit hours.
A significant exposure to the entrepreneurial process. Interaction with real-world entrepreneurs, which will enhance the entrepreneurial decision-making abilities of the students. Entrepreneurs address topics such as ideation, the startup process, paths to financing, pivoting, technology ventures, family business, intrapreneurship, growth strategies, technology transfer, and franchising.
Prerequisites: Junior standing.
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MGMT 4385 - Special Topics in Management
Three credit hours.
Topics of current relevance to management professionals.
Prerequisites: junior standing.
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MGMT 4391 - Employment Law
Three credit hours.
An examination of legal problems involving employment discrimination based on race, color, religion, sex, national origin, or age. Examines the impact of developing principles of employment law on pre-employment inquiries and testing, seniority and promotions, and other personnel policies, practices, and procedures; affirmative action requirements; state and federal law used to resolve employment discrimination claims; the procedural framework for raising and adjudicating such claims before administrative agencies and the courts; requirements of the Fair Labor Standards Act, Equal Pay Act, ERISA, Worker’s Compensation, and OSHA; and current issues such as sexual harassment and employee dismissal.
Prerequisites: junior standing.
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MGMT 4393 - Cooperative Education II
Three credit hours.
Provides experience in an organizational setting designed to integrate theory and practice. Course is offered on a credit/no credit basis only, with credit being equivalent to C or greater performance.
Prerequisites: MGMT 3392 and consent of instructor and department chair prior to enrolling in the course.
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MGMT 4394 - Internship
Three credit hours.
Practical experience in an organizational setting designed to integrate management theory and applications. A written report is required. Course is offered on a credit/no credit basis only, with credit being equivalent to C or greater performance.
Prerequisites: at least 90 semester hours earned with a minimum overall grade point average of 3.0 or department approval; a minimum of 12 semester hours of upper-level management courses completed; consent of instructor and department chair.
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MGMT 4395 - Applications in HR Management
Three credit hours.
This course is completely applied-oriented in which students get and opportunity to extensively practice Human Resource Management knowledge and skills. It is designed to help students become better equipped in the identification and utilization of successful Human Resource Management concepts and practices at their current or future workplaces. This course will help students become better managers and leaders in their organizations.
Prerequisites: MGMT 3320 or MGMT 4391.
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MKTG 2380 - Legal Environment of Business
Three credit hours.
Introduction to the American legal system. Course provides a background of the legal environment as it pertains to profit and nonprofit organizations, along with ethical considerations and social and political influences as they affect such organizations.
Prerequisites: RHET 1311 with a grade of C or higher.
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MKTG 3300 - Business Professionalism
Three credit hours.
Principles and techniques of professionalism for the individual sales and marketing executive, and the management of professional image and conduct.
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MKTG 3350 - Principles of Marketing
Three credit hours.
Introduction to the structure and functions of the marketing system of the economy and to marketing practices of organizations. Includes examination of the environments of marketing decision making, marketing institutions and agencies, and marketing practices of organizations.
Prerequisites: RHET 1311 with C or higher and junior standing.
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MKTG 3352 - Seminar in Current Topics
Three credit hours.
Topics of current interest and importance in marketing and advertising/public relations.
Prerequisites: 54 or more credit hours.
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MKTG 3353 - Professional Selling
Three credit hours.
An examination of the requirements and responsibilities of professional sales representatives, including knowledge and skill requirements, market development, preparation, effective sales communications, and customer relations.
Prerequisites: MKTG 3350
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MKTG 3381 - Advanced Business Law
Three credit hours.
A comprehensive overview of business law including the law of contracts, commercial paper, bankruptcy, agency, organizations, sales, property, securities, and other topics of interest to business students and particularly to those majoring in accounting who intend to take the CPA exam. This course does not apply toward the marketing elective requirement.
Prerequisites: MKTG 2380 .
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MKTG 3385 - Consumer Analysis and Behavior
Three credit hours.
An analysis of the personal, environmental, and interpersonal forces affecting consumer decisions and or their implications for marketing strategy development.
Prerequisites: PSYC 2300 or SOCI 2300 , MKTG 3350 .
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MKTG 4199 - Honors Seminar in Marketing
One credit hours.
Accelerated seminar on the latest developments in marketing strategy and marketing management, team taught by the departmental faculty. Students will prepare and present an honors paper.
Prerequisites: senior standing, consent of department chairperson.
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MKTG 4310 - Marketing Research
Three credit hours.
A study of the development and use of information for marketing decision making research methods applied to problems of market segmentation, pricing, distribution, promotional strategy, and development of marketing strategies.
Prerequisites: MKTG 3350 and BINS 3305 or consent of instructor.
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MKTG 4315 - Social Media Marketing Strategy
Three credit hours.
This course focuses on the use of social media by marketers to increase brand awareness, identify key audiences, generate leads, and build meaningful relationships with customers. Social media allows businesses to gain a competitive advantage through the creation and distribution of valuable, relevant and consistent content to attract and retain clearly-defined audiences.
Prerequisites: MKTG 3350 or consent of instructor.
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MKTG 4316 - Digital Marketing
Three credit hours.
Marketing via the internet, email, social media, mobile, and other evolving digital tools. Integration of digital marketing with other marketing efforts via traditional and developing marketing concepts.
Prerequisites: MKTG 3350 or consent of instructor.
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MKTG 4320 - International Marketing
Three credit hours.
Introduction to the major dimensions of the international marketing environment. Study of planning for and managing international marketing operations. The focus is on strategies, procedures and structures for dealing with the particular problems and challenges arising in the international marketing process.
Prerequisites: MKTG 3350 .
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