MCOM 4381 - Public Relations Cases

Three credit hours.

Study of recent public relations cases involving business, industry, institutions and government. Students will also be introduced to public relations theories as they are applied in case studies and will analyze cases in terms of the component parts.

Prerequisites: ADVT 3340, MCOM 2330, MCOM 2320, MCOM 2350;
Corequisites: MCOM 3315.