Nov 28, 2021  
2021-2022 Graduate Catalog 
    
2021-2022 Graduate Catalog
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ACOM 7330 - Communicating Change and Information Diffusion


Three credit hours.

This course provides an understanding of diffusion theory, which seeks to explain the process through which new ideas (innovations) spread over time via communication channels among the members of a social system. Students will apply diffusion theory to corporate, public health, social change, and policy contexts.



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