CSPS 7127 - Media Relations for Public Service

One credit hours.

This course is an introduction to media relations for public service practitioners. Basic principles and concepts of cross-platform news coverage and public relations will be examined as they relate to public service entities. Topics covered will include writing, editing, and electronic message creation for broadcast. print, and public relations distribution, including the Web and video. Interviewing skills for public service agencies that interface with mass media will also be explored and refined.