CSPS 7128 - Marketing for Public Service

Non-profit organizations are playing an increasingly important role in providing services and direction to address the issues of our day. Their funds often come from government sources and private foundations, but often these organizations are dependent on funds from marketing-driven private donations. An introductory overview of marketing non-profit organizations will be presented, and students will explore specific areas of interest. Topics discussed include direct mail, marketing on-line, branding, relationships with corporations for cause marketing and licensing, special campaigns, public relations and social marketing.