Jun 18, 2024  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [OFFICIAL CATALOG]

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ADVT 3310 - Advertising IMC Development


Three credit hours.

Fundamentals of advertising from the advertiser’s perspective as an integrated element of the promotion mix are covered, including the administration of advertising campaigns, budgets, media planning, and advertising research.

Prerequisites: ADVT 3300 .



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