Jun 23, 2024  
2019-2020 Undergraduate Catalog 
    
2019-2020 Undergraduate Catalog [OFFICIAL CATALOG]

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ADVT 3340 - Public Relations


Three credit hours.

History and development of public relations as an influential part of the management function is discussed, including the public relations process of fact finding, opinion research, planning, communicating, and evaluating. Decision making and application of management policy as it relates to the organization’s various publics is covered.

Prerequisites: ADVT 3300 .



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