MGMT 4380 - Business Strategy

Three credit hours.

Integration of business concepts and techniques and their application to the development of corporate strategy and strategic planning by senior corporate executives. Includes setting objectives, developing business purposes, determining opportunities and threats, and implementing decision and control systems across functional areas.

Prerequisites: MGMT 3300, BINS 3352, BINS 3380 (or MGMT 3380), MGMT 3304, ECON 3355 (or ECON 2312), FINC 3310, MKTG 3350 and be an officially accepted College of Business major.