Dec 08, 2023  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [OFFICIAL CATALOG]

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MKTG 4310 - Marketing Research

Three credit hours.

A study of the development and use of information for marketing decision making; research methods applied to problems of market segmentation, pricing, distribution, promotional strategy, and development of marketing strategies.

Prerequisites: MKTG 3350  or consent of instructor.

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