|
Sep 27, 2024
|
|
|
|
MKTG 4320 - International Marketing Three credit hours.
Introduction to the major dimensions of the international marketing environment. Study of planning for and managing international marketing operations. The focus is on strategies, procedures and structures for dealing with the particular problems and challenges arising in the international marketing process.
Prerequisites: MKTG 3350 .
Add to Bookmarks (opens a new window)
|
|