MKTG 4341 - Brand and Market Consulting

Three credit hours.

Examines the key tasks facing brand managers, including analyzing the marketing environment and developing objectives and strategies for the product or service. Involves the day-to-day responsibilities for managing either a single product or service or a closely-related product line. Heavy emphasis on marketing mix decisions concerning pricing, product, service, promotion, and distribution strategies. Students work in brand management teams to develop a marketing plan for a product or service.

Prerequisites: MKTG 3350.