Jul 14, 2024  
Undergraduate Catalog 
    
Undergraduate Catalog

Department of Management, Marketing, & Technology


 

Chairperson:

Hall, John, Professor

Professors:

Leonard, Karen

Tudor, Thomas

Varela, Otmar

Gilliam, David

Woolridge, Richard

Associate Professors:

Bajwa, Naeem

Felan, Joe T.

Assistant Professors:

Boss, Alan

Zhao, Yue

Senior Instructor: Hendon, John R.

 

Business Information Systems and Analytics Management Marketing

 


Management


Donald W. Reynolds Center, Room 205 | (501) 916-3484 | ualr.edu/management

The program offers a Bachelor of Business Administration in Management. There are three emphases within the management major.

Emphasis Areas 

  1. Management
  2. Human Resource Management
  3. Innovation and Entrepreneurship

 

Three minors are offered to students majoring in fields outside the School of Business:

Minors

  1. Management Minor 
  2. Human Resource Management Minor 
  3. Innovation and Entrepreneurship Minor 

 

*NOTE: All the emphasis areas and minors in the Management program are offered both on-campus and in a fully-online format.

For more information about the online options, go to ualr.edu/online.

General Information

All majors in the program are required to achieve a grade of C or greater in all courses required in their major; all majors must also complete all required pre-business and professional business courses with an overall GPA of 2.0. All non-business majors completing a minor within the program are required to achieve a grade of C or greater in all courses transferred to or taken at UA Little Rock in order to fulfill course requirements in the minor block of courses.

Management Emphases

Each of the three emphases in the major develops critical thinking, specialized conceptual knowledge, and problem-solving techniques.

Management Emphasis

The Management emphasis prepares students for professional positions in management and leadership in small businesses, corporations, and government. Students gain knowledge and skills to acquire positions such as general manager, account manager, project manager/specialist, operations manager, human resource manager/specialist, employee relations manager, employee benefits specialist, and training specialist.

Human Resource Management Emphasis

The Human Resource Management emphasis focuses on the development of knowledge and applied skills in managing people and solving people-related problems. Students are prepared for entry-level careers in human resource management and for management roles in organizations of all sizes. Components of the program include the legal environment of employee relations; job analysis and design; employee planning, recruitment and selection; employee training and development; employee productivity improvement, compensation, and other reward systems; union-management relations; and quality of work life.

Innovation and Entrepreneurship Emphasis

The Innovation and Entrepreneurship emphasis develops conceptual and applied skills required to produce and manage an economically successful small business. Entrepreneurial and practical decision-making skills are enhanced through experiential activities.

Management Educational Goals

Students completing the management degree should be able to:

  • Apply critical thinking skills.
  • Demonstrate competence in applying functional business knowledge.
  • Solve real-world and/or simulated business problems.
  • Display a global perspective and an understanding of cultural issues.
  • Have an ethical perspective and behave ethically.
  • Exhibit effective oral and written communication skills.

Minors in Management

A grade of C or greater in all UA Little Rock or transfer courses is required in order to fulfill a course requirement in each of these minor blocks of courses.

Programs

Bachelor of Business Administration

Minor

Certificate of Proficiency


Marketing

Donald W. Reynolds Center, Room 205 | (501) 916-5790 | https://ualr.edu/marketing/

The program offers a Bachelor of Business Administration in Marketing. There are two emphases within the Marketing major:

  1. Marketing
  2. Professional Sales

There are two minors and a certificate of proficiency offered:

Minors:

  1. Digital Marketing Minor  
  2. Professional Selling Minor  

Certificate of Proficiency: 
Professional Sales Certificate of Proficiency 

NOTE: All the emphasis areas and minors in the Marketing program are offered both on-campus and in a fully-online format. 

General Information

All majors in the program are required to achieve a grade of C or greater in all courses required in their major; all majors must also complete all required pre-business and professional business courses with an overall GPA of 2.0. All non-business majors completing a minor within the program are required to achieve a grade of C or greater in all courses transferred to or taken at UA Little Rock in order to fulfill course requirements in the minor block of courses.

 
The primary mission of the program is to prepare students for a professional career in marketing, advertising, or sales in the private and public sectors. The knowledge, analytical skills, and technical expertise required of marketing professionals are emphasized.

Each of the two emphases in the major develops critical thinking, specialized conceptual knowledge, and problem-solving techniques.

Digital Marketing Emphasis

Students will learn to integrate social media, digital tools, and analytics with traditional marketing skills and goals. They will learn to collect and visualize market data, design user experiences, create engaging content, implement omnichannel marketing plans, and make data-driven decisions to optimize customer engagement and drive growth. 

Professional Sales Emphasis

Students will learn to develop and implement a complete sales effort using both marketing and sales skills. They learn practical skills that can be readily applied in a variety of sales roles such as gathering market intelligence, negotiation skills, overcoming obstacles, increasing buyer satisfaction, and managing sales efforts.

Marketing Educational Goals

Students will:

  • Understand ethical and responsible marketing practices within various organizations, societies, and cultures around the globe.
  • Understand the fundamentals of consumer behavior, market research, advertising, and sales.
  • Develop specialized skills in either Social and Digital Marketing or Professional Selling.
  • Master skills in developing and executing complete marketing/sales programs including organizing marketing/sales departments, gathering information, creating strategies and plans, executing programs, and measuring and controlling programs.

Programs

Bachelor of Business Administration

Minor

Certificate of Proficiency


Business Information Systems and Analytics

Donald W. Reynolds Center, Room 205 | (501) 916-5790 | https://ualr.edu/bis/

The Business Information Systems and Analytics program provides students with technical, business, and interpersonal competencies necessary for success in the information technology (IT) and business analytics career fields. Students are prepared to use computer technologies effectively to meet organizational objectives, speak the language of business and translate needs into technological solutions, and make effective and efficient decisions using data. Graduates hold positions such as IT manager, business and systems analyst, application developer, database developer and administrator, security specialist, and project manager to name a few.

The undergraduate program helps students integrate technical skill development with business competencies necessary to ensure efficient and effective business applications in a rapidly evolving global environment. The skills developed in communication, teaming, and problem-solving make graduates invaluable assets as IT professionals. The business analytics program components will prepare students to make effective and efficient decisions using data, thus helping to differentiate their IT skillset. Our master’s program allows you to further develop strategic and tactical skills for the management of value-based IT systems that support the strategy and processes of an organization.

All Business Information Systems degrees are classified as STEM.

BBA in Business Information Systems, BBA in Business Analytics, minor in Business Information Systems, and Certificate of Proficiency in Business Analytics may be completed on campus or fully online. Graduate programs are completed on campus or via Zoom.

General Information

All majors in the program are required to achieve a grade of C or greater in all courses required to achieve a grade of C or greater in all courses required in their major. All majors must also complete all required minor courses with a 2.0 overall GPA. All non-business majors completing a minor within the program are required to achieve a grade of C or greater in all courses transferred to or taken at UA Little Rock in order to fulfill course requirements in the minor block of courses.

Graduation Requirement - Experiential Learning Activity

A high-impact experiential learning activity, such as an internship, competition, or industry-based project, is required for graduation from the Business Analytics, BBA, and Business Information Systems, BBA programs.

Business Analytics

The Business Analytics major is an interdisciplinary degree that prepares graduates to use evidence-based data to make decisions and improve organizational effectiveness. The program focuses on the development of a highly demanded combination of technical and decision-making skills for big-data occupations across many industries, including business analyst, marketing manager, IT project manager, operations analyst, and financial analyst.

The Undergraduate Certificate of Proficiency in Business Analytics allows graduates to differentiate career preparation through the application of technical and analytical skills to decision-making in their chosen field of business.

Business Information Systems Program Objectives

Students completing the BIS degree should be able to:

  • Display critical thinking skills.
  • Apply technical skills and knowledge of technologies to business issues.
  • Demonstrate competence in applying functional business knowledge.
  • Solve real-world and/or simulated business problems.
  • Display a global perspective and an understanding of cultural issues.
  • Have an ethical perspective and behave ethically.
  • Exhibit effective oral and written communication skills.

Programs

Bachelor of Business Administration

Early Entry Programs

Get a head start on your graduate studies while completing your bachelor’s degree in:

Minor

Certificate of Proficiency

 

Programs

    Bachelor of Business Administration