Dec 14, 2024  
2018-2019 Undergraduate Catalog 
    
2018-2019 Undergraduate Catalog [OFFICIAL CATALOG]

Marketing, B.B.A.


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General: (120 total minimum hours, including 45 hours upper-level courses (3000-4000 level) and 30 hours in residence; students must complete at UA Little Rock at least 50 percent of the major department degree requirements and at least 50 percent of all COB courses required for a business degree)

First-Year Colloquium (0-1 hours)


Required of full-time freshmen entering college for the first time and transfer students with less than 12 hours of credit. (See Academic Requirements, Regulations, & Policies  for details.)

  • BSAD 1100 recommended

Core (35 hours)


See “General Education Requirements.”

Second Language Proficiency


(none required)

Major (75 hours)


Management Emphasis (30 hours)


Emphasis Area (12 hours)


General Marketing Emphasis


Four courses (12 hours) from the following:

Advertising/Integrated Marketing Communication Emphasis


Four courses (12 hours) from the following:

Professional Sales Emphasis


Four courses (12 hours) from the following:

Minor


(none required)

Unrestricted General Electives (5-6 hours)


Remaining hours, if any, to reach 120 minimum total hours, 45 hours of upper-level courses (3000-4000 level), and/or 30 hours in residence.

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