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Dec 14, 2024
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2018-2019 Undergraduate Catalog [OFFICIAL CATALOG]
Marketing, B.B.A.
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Return to: Undergraduate Programs
General: (120 total minimum hours, including 45 hours upper-level courses (3000-4000 level) and 30 hours in residence; students must complete at UA Little Rock at least 50 percent of the major department degree requirements and at least 50 percent of all COB courses required for a business degree)
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Core (35 hours)
See “General Education Requirements.”
Second Language Proficiency
(none required)
General-business Courses (21 hours)
Professional Business Studies Foundation (28 hours)
Management Emphasis (30 hours)
Management major required courses (12 hours)
Required Marketing Courses for all Emphasis Areas (15 hours)
Marketing Electives (3 hours)
Select one course from the following:
General Marketing Emphasis
Four courses (12 hours) from the following:
Advertising/Integrated Marketing Communication Emphasis
Four courses (12 hours) from the following:
Professional Sales Emphasis
Four courses (12 hours) from the following:
Unrestricted General Electives (5-6 hours)
Remaining hours, if any, to reach 120 minimum total hours, 45 hours of upper-level courses (3000-4000 level), and/or 30 hours in residence.
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Return to: Undergraduate Programs
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