Jul 14, 2024  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [OFFICIAL CATALOG]

Marketing, B.B.A.

General: (120 total minimum hours, including 45 hours upper-level courses (3000-4000 level) and 30 hours in residence; students must complete at UA Little Rock at least 50 percent of the major department degree requirements and at least 50 percent of all COB courses required for a business degree)

First-Year Colloquium (0-1 hours)

Required of full-time freshmen entering college for the first time and transfer students with less than 12 hours of credit. (See Academic Requirements, Regulations, & Policies  for details.)

  • BSAD 1100 recommended

University Core (35 hours)

See General Education Requirements.  

Second Language Proficiency

(none required)

Major (75 hours)

Select an Emphasis Area below:

General Marketing Emphasis (12 hours)

Four courses (12 hours) from the following:

Advertising/Integrated Marketing Communication Emphasis (12 hours)

Professional Sales Emphasis (12 hours)

Four courses (12 hours) from the following:


(none required)

Unrestricted General Electives (5-6 hours)

Remaining hours, if any, to reach 120 minimum total hours, 45 hours of upper-level courses (3000-4000 level), and/or 30 hours in residence.