Dec 11, 2024

2019-2020 Undergraduate Catalog

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2019-2020 Undergraduate Catalog [OFFICIAL CATALOG]

Marketing, B.B.A.

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General: (120 total minimum hours, including 45 hours upper-level courses (3000-4000 level) and 30 hours in residence; students must complete at UA Little Rock at least 50 percent of the major department degree requirements and at least 50 percent of all COB courses required for a business degree)

First-Year Colloquium (0-1 hours)

Required of full-time freshmen entering college for the first time and transfer students with less than 12 hours of credit. (See Academic Requirements, Regulations, & Policies for details.)

BSAD 1100 recommended

University Core (35 hours)

See General Education Requirements.

Second Language Proficiency

(none required)

Major (75 hours)

General-business Courses (21 hours)

Professional Business Studies Foundation (28 hours)

Required Marketing Courses for all Emphases (15 hours)

Required Marketing Elective for all Emphases (3 hours)

Select an Emphasis Area below:

General Marketing Emphasis (12 hours)

Four courses (12 hours) from the following:

MKTG 3361 - Physical Distribution
MKTG 4370 - Business-to-Business Marketing
Two classes (6 hours) approved upper-level marketing electives

Advertising/Integrated Marketing Communication Emphasis (12 hours)

ADVT 3310 - Advertising IMC Development
ADVT 3340 - Public Relations
ADVT 4320 - Advertising IMC Implementation
One class (3 hours) approved MKTG or ADVT electives

Professional Sales Emphasis (12 hours)

Four courses (12 hours) from the following:

MKTG 4351 - Sales Management
MKTG 4355 - Advanced Professional Selling
MKTG 3361 - Physical Distribution
or
MKTG 4370 - Business-to-Business Marketing
One course (3 hours) approved Professional Sales electives

Minor

(none required)

Unrestricted General Electives (5-6 hours)

Remaining hours, if any, to reach 120 minimum total hours, 45 hours of upper-level courses (3000-4000 level), and/or 30 hours in residence.

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