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Oct 10, 2024
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2019-2020 Undergraduate Catalog [OFFICIAL CATALOG]
Marketing, B.B.A.
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Return to: Undergraduate Programs (By College)
General: (120 total minimum hours, including 45 hours upper-level courses (3000-4000 level) and 30 hours in residence; students must complete at UA Little Rock at least 50 percent of the major department degree requirements and at least 50 percent of all COB courses required for a business degree)
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Second Language Proficiency
(none required)
General-business Courses (21 hours)
Professional Business Studies Foundation (28 hours)
Required Marketing Courses for all Emphases (15 hours)
Required Marketing Elective for all Emphases (3 hours)
Select an Emphasis Area below:
General Marketing Emphasis (12 hours)
Four courses (12 hours) from the following:
Advertising/Integrated Marketing Communication Emphasis (12 hours)
Professional Sales Emphasis (12 hours)
Four courses (12 hours) from the following:
Unrestricted General Electives (5-6 hours)
Remaining hours, if any, to reach 120 minimum total hours, 45 hours of upper-level courses (3000-4000 level), and/or 30 hours in residence.
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Return to: Undergraduate Programs (By College)
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