Program Requirements

A minor in Strategic Communication requires the following 21 hours:

• MCOM 2320 - Issues in Mass Media Writing
• MCOM 2330 - Mass Media and Society
• MCOM 2350 - Beginning Reporting
• MCOM 4380 - Public Relations Writing
• MCOM 4381 - Public Relations Cases
• ADVT 3340 - Public Relations

•  

• MCOM 4310 - Media Sales

• or

• MCOM 4312 - Management Strategies

• or

• ADVT 3300 - Advertising: an IMC Approach

• or

• MKTG 3350 - Principles of Marketing