Oct 25, 2021  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog
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MKTG 4355 - Advanced Professional Selling


Three credit hours.

Advanced techniques of salesmanship, field application of selling techniques, improving communications skills. Key focus is key account selling and relationship management. Problem solving as the basis of consultative selling. Business-to-business emphasis.

Prerequisites: MKTG 3350 , MKTG 3353 .



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