MKTG 4385 - Marketing Management

Three credit hours.

The application of marketing concepts and techniques to the solution of marketing problems, includes product positioning, product and product line, price, channels of distribution, advertising, and personal selling. The case study method is emphasized.

Prerequisites: senior standing, MKTG 3350, MKTG 3385, MKTG 4310, ADVT 3300, MKTG 3353.