COMM 55073 - (was ACOM 5350) Crisis Communication

Three credit hours.

Was ACOM 5350. Investigates and analyzes instances of effective and ineffective crisis communication. Students will examine the internal organizational processes and the larger environment within which various organizations exist, focusing on issues such as stakeholders, legal environments, and the larger social and cultural contexts. Focus on media, image, and resiliency theories of crisis communication, and their practical implications for organizations. Cannot receive graduate-level credit for the course if taken for undergraduate credit. Dual listed in the Undergraduate Catalog as COMM 45073 (was ACOM 4350).