COMM 75073 - (was ACOM 7350) Seminar in Effective Crisis Communication

Three credit hours.

Was ACOM 7350. This course investigates and analyzes instances of effective and ineffective crisis communication. Students will examine the internal organizational processes and the larger environment within which various organizations exist, focusing on issues such as stakeholders, legal environments, and the larger social and cultural contexts. Students will apply concepts to case analysis and development of crisis communication plans for actual organizations.