MKTG 81103 - Marketing Strategy

Three credit hours.

Was MKTG 8311. Executive MBA Required Course. This course is offered as the second course in a sequence, following the principles of MKTG 80103. The course is designed to enhance the student’s ability to formulate and implement a marketing plan, and to better understand the relationship of marketing to other business functions. It will emphasize application of marketing concepts through the use of cases, simulations, or projects.

Prerequisites: MKTG 80103