Nov 09, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog [OFFICIAL CATALOG]

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MKTG 3350 - Principles of Marketing


Three credit hours.

Introduction to the structure and functions of the marketing system of the economy and to marketing practices of organizations. Includes examination of the environments of marketing decision-making, marketing institutions and agencies, and marketing practices of organizations.

Prerequisites: RHET 1311  with C or higher and junior standing.



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