Aug 27, 2025  
2025-2026 Graduate Catalog 
    
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2025-2026 Graduate Catalog [OFFICIAL CATALOG]

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MKTG 70103 - (was 7301) Marketing Analysis, Planning, and Control

Was MKTG 7301. MBA and MS in BISA Foundation Course. Marketing principles, structure, framework from managerial perspective; role of basic marketing functions (price, product, distribution, promotion) in determination and implementation of strategy and other marketing decision- making activities; significance of legal and ethical precepts; increasing role of global marketing activities.

Prerequisites: graduate standing.


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