MCOM 4382 - Public Relations Campaigns

Three credit hours.

Capstone course for the Strategic Communication sequence. A study of the planning and implementation of the public relations campaign with special emphasis on the application of public relations principles introduced in ADVT 4310. Includes student service learning project.

Prerequisites: ADVT 3340, MCOM 2320, MCOM 2350, MCOM 3315, MCOM 4380, MCOM 4381, or consent of instructor.