Oct 27, 2021  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog

Department of Management, Marketing, & Technology


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Management Marketing & Advertising Business Information Systems and Analytics

Management

Donald W. Reynolds Center, Room 205 | (501) 569-8854 | (501) 683-7021 (fax) | ualr.edu/management

Chairperson:

Robert B. Mitchell, Professor

Professors: Bell, Joseph R.
Leonard, Karen
Tudor, Thomas
Associate Professors:

Bajwa, Naeem
Felan, Joe T.
Varela, Otmar E.

Assistant Professors: Boss, Alan
Zhao, Yue
Senior Instructor: Hendon, John R.

The program offers a Bachelor of Business Administration in Management . There are three emphases within the management major.

Emphasis Areas

  1. Management
  2. Human Resource Management
  3. Innovation and Entrepreneurship

Three minors are offered to students majoring in fields outside the School of Business:

Minors

  1. Management Minor  
  2. Human Resource Management Minor  
  3. Innovation and Entrepreneurship Minor  

*NOTE: All the emphasis areas and minors in the Management program are offered both on-campus and in a fully-online format.

For more information about the online options, go to ualr.edu/online.

General Information

All majors in the program are required to achieve a grade of C or greater in all courses required in their major; all majors must also complete all required pre-business and professional business courses with an overall GPA of 2.0; all non-business majors completing a minor within the program are required to achieve a grade of C or greater in all courses transferred to or taken at UA Little Rock in order to fulfill course requirements in the minor block of courses.

Management Emphases

Each of the three emphases in the major develops critical thinking, specialized conceptual knowledge, and problem-solving techniques.

Management Emphasis

The Management emphasis prepares students for professional positions in management and leadership in small businesses, corporations, and government. Students gain knowledge and skills to acquire positions such as general manager, account manager, project manager/specialist, operations manager, human resource manager/specialist, employee relations manager, employee benefits specialist, and training specialist.

Human Resource Management Emphasis

The Human Resource Management emphasis focuses on the development of knowledge and applied skills in managing people and solving people-related problems. Students are prepared for entry-level careers in human resource management and for management roles in organizations of all sizes. Components of the program include the legal environment of employee relations; job analysis and design; employee planning, recruitment and selection; employee training and development; employee productivity improvement, compensation, and other reward systems; union-management relations; and quality of work life.

Innovation and Entrepreneurship Emphasis

The Innovation and Entrepreneurship emphasis develops conceptual and applied skills required to produce and manage an economically successful small business. Entrepreneurial and practical decision-making skills are enhanced through experiential activities.

Management Educational Goals

Students completing the management degree should be able to:

  • Apply critical thinking skills.
  • Demonstrate competence in applying functional business knowledge.
  • Solve real-world and/or simulated business problems.
  • Display a global perspective and an understanding of cultural issues.
  • Have an ethical perspective and behave ethically.
  • Exhibit effective oral and written communication skills.

Minors in Management

A grade of C or greater in all UA Little Rock or transfer courses is required in order to fulfill a course requirement in each of these minor blocks of courses.

 

Programs

Bachelor of Business Administration

Management, B.B.A.

Minor

Certificate of Proficiency


Marketing & Advertising

Donald W. Reynolds Center, Room 205 | (501) 569-8864 | (501) 569-7021 (fax) | Email marketing-dept@ualr.edu ualr.edu/marketing

Chair (Interim):

Mitchell, Robert B., Professor

Professor: Geissler, Gary L.
Associate Professor: Gilliam, David A.
Assistant Professor:

Bowman, Jonathan
Butski, Noelle
Rockwell, Casey
Kim, Seunghyun

The primary mission of the program is to prepare students for a professional career in marketing, advertising, or sales in the private and public sectors. The knowledge, analytical skills, and technical expertise required of marketing professionals are emphasized.

The curriculum also provides a solid foundation for students planning graduate study in marketing and business. Marketing majors are required to achieve a grade of C or greater in all courses required of their major; all majors must complete all required pre-business and professional business courses with an overall GPA of 2.0.

General Information

Educational Objectives

Students completing a marketing degree should accomplish the following educational objectives:

  • Develop an understanding of the role of marketing in the global economy and within individual organizations.
  • Develop an understanding of the ethical and social responsibilities of marketers.
  • Develop an understanding of the nature and methods of marketing management, including marketing organization, marketing strategy planning, the development of marketing plans and programs, and the implementation and control of marketing programs.
  • Develop an understanding of the nature of the marketing environment and the process of environmental analysis.
  • Develop an understanding of the nature of consumer and institutional buyer markets, including an understanding of consumer and institutional buyer behavior.
  • Develop an understanding of the process of market segmentation and finding target market opportunities.
  • Develop an appreciation of the value of marketing information and an understanding of the marketing research process for obtaining marketing information.
  • Develop an understanding of the marketing mix variables used by marketers in decision making, including the following:
    • Product management.
    • Marketing logistics management Marketing communications and promotion management pricing management.

Degree Requirements

Major Requirements for Degrees in the Marketing and Advertising

Students will choose an emphasis in General Marketing, Advertising/Integrated Marketing Communication, or Professional Sales. The degree requirements for the degrees offered in the marketing and advertising program at UA Little Rock are outlined in the following charts.

Minors in Marketing and Advertising/Public Relations

The program offers minors in marketing, advertising/public relations, and professional selling.

 

Programs

Bachelor of Business Administration

Minor

Certificate of Proficiency


Business Information Systems and Analytics

Donald W. Reynolds Center, Room 205 |  (501) 916-6768 | ualr.edu/bis

Chairperson: Robert Mitchell,
Professor
Professors: Kim, Sung-kwan
Associate Professor: Woolridge, Richard
Assistant Professors: Dunnaway, Mary
Kumi, Richard
Wang, Wenjun
Instructor: Clements, Sarah
Emeritus: Bailey, Janet L.

The Business Information Systems and Analytics program provides you with technical, business, and interpersonal competencies necessary for success in the information technology (IT) and business analytics career fields. You are prepared to use computer technologies effectively to meet organizational objectives, to speak the language of business and translate needs into technological solutions, and to make effective and efficient decisions using data. Graduates hold positions such as IT manager, business and systems analyst, application developer, database developer and administrator, network specialist and administrator, security specialist, and project manager, to name a few.

The undergraduate program helps you integrate technical skill development with business competencies necessary to ensure efficient and effective business applications in a rapidly evolving global environment. Skills you develop in communication, teaming, and problem-solving make you an invaluable asset as an IT professional. The business analytics program components will prepare you to make effective and efficient decisions using data and thus help you differentiate your IT skillset. Our master’s program allows you to further develop strategic and tactical skills for the management of value-based IT systems which support the strategy and processes of an organization.

All Business Information Systems degrees are classified as STEM.

BBA in Business Information Systems, BBA in Business Analytics, and Certificate of Proficiency in Business Analytics may be completed on campus or fully online. Graduate programs are completed on campus.

General Information

All majors in the program are required to achieve a grade of C or greater in all courses required in their major; all majors must also complete all required minor courses with a 2.0 overall GPA; all non-business majors completing a minor within the program are required to achieve a grade of C or greater in all courses transferred to or taken at UA Little Rock in order to fulfill course requirements in the minor block of courses.

Graduation Requirement - Experiential Learning Activity

A high-impact experiential learning activity, such as an internship, competition, or industry-based project, is required for graduation from the Business Analytics, BBA, and Business Information Systems, BBA programs.

Business Analytics

The Business Analytics major is an interdisciplinary degree that prepares graduates to use evidence-based data to make decisions and improve organizational effectiveness. The program focuses on the development of a highly demanded combination of technical and decision-making skills for big-data occupations across many industries, including business analyst, marketing manager, IT project manager, operations analyst, or financial analyst.

The Undergraduate Certificate of Proficiency in Business Analytics allows graduates to differentiate career preparation through the application of technical and analytical skills to decision making in their chosen fields of business.

Business Information Systems Program Objectives

Students completing the BIS degree should be able to:

  • Display critical thinking skills
  • Apply technical skills and knowledge of technologies to business issues.
  • Demonstrate competence in applying functional business knowledge.
  • Solve real-world and/or simulated business problems.
  • Display a global perspective and an understanding of cultural issues.
  • Have an ethical perspective and behave ethically.
  • Exhibit effective oral and written communication skills.
 

Programs

Bachelor of Business Administration

Early Entry Programs

Get a head start on your graduate studies while completing your bachelor’s degree in:

Minor

Certificate of Proficiency

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