Marketing, B.B.A.

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General: (120 total minimum hours, including 45 hours upper-level courses (3000-4000 level) and 30 hours in residence; students must complete at UA Little Rock at least 50 percent of the major department degree requirements and at least 50 percent of all COB courses required for a business degree)

First-Year Colloquium (0-1 hours)

Required of full-time freshmen entering college for the first time and transfer students with less than 12 hours of credit. (See Academic Requirements, Regulations, & Policies for details.)

BSAD 1100 - Business Perspectives is recommended

University Core (35 hours)

See General Education Requirements.

Second Language Proficiency

(none required)

Major (75 hours)

General Business Courses (21 hours)

Professional Business Courses (28 hours)

Marketing Major Requirements (15 hours)

Required Marketing Electives (15 hours)

Select 5 Courses from the Following 3 Blocks of Courses (9 hours must be from one of the two Emphases):

ADVT 3310 - Advertising IMC Development
ADVT 3340 - Public Relations
MGMT 4366 - New Venture Launch
MKTG 3352 - Seminar in Current Topics
MKTG 4320 - International Marketing
MKTG 4341 - Brand and Market Consulting
Select One Emphasis from below:
Digital Marketing Emphasis
BINS 4352 - Big Data Analytics Tools
MKTG 4315 - Social Media Marketing Strategy
MKTG 4316 - Digital Marketing
Professional Sales Emphasis
MKTG 4351 - Sales Management
MKTG 4355 - Advanced Professional Selling
MKTG 4370 - Business-to-Business Marketing

Minor

(none required)

Unrestricted General Electives (5-6 hours)

Remaining hours, if any, to reach 120 minimum total hours, 45 hours of upper-level courses (3000-4000 level), and/or 30 hours in residence.