ACOM 4350 - Effective Crisis Communication

Three credit hours.

This course investigates and analyzes instances of effective and ineffective crisis communication. Students will examine the internal organizational processes and the larger environment within which various organizations exist focusing on issues such as stakeholders, legal environments, and the larger social and cultural contexts. Focus on media, image, and resiliency theories of crisis communication, and their practical implications for organizations.

Prerequisites: ACOM 1300 or consent of the instructor.