Mar 28, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [OFFICIAL CATALOG]

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ACOM 4350 - Effective Crisis Communication


Three credit hours.

This course investigates and analyzes instances of effective and ineffective crisis communication. Students will examine the internal organizational processes and the larger environment within which various organizations exist focusing on issues such as stakeholders, legal environments, and the larger social and cultural contexts. Focus on media, image, and resiliency theories of crisis communication, and their practical implications for organizations.

Prerequisites: ACOM 1300  or consent of the instructor.



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