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Apr 28, 2024
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MCOM 4312 - Management Strategies Three credit hours.
Roles and responsibilities of media managers in broadcast, cable, print, and interactive organizations. Emphasis on coordinating work units and personnel, legal obligations, resource generation and management, public relations, and the new technologies. Dual listed in the Graduate Catalog as MCOM 5312.
Prerequisites: MCOM 2310 and MCOM 2330 .
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