MGMT 4366 - New Venture Launch

Three hours lecture. Three credit hours.

The course will focus on the basic steps required to plan, start and run a business by completing all activities involved in a startup. Students will work in teams to develop a consumer product or service and market it to customers. Requirements include identifying “real” business customers, defining and delivering products and services, and financing company operations. This real-world, real-time experience will be supplemented by classroom analysis and the sharing of lessons.

Prerequisites: MGMT 4361 or consent of instructor.