ADVT 3300 - Advertising: an IMC Approach

Three credit hours.

Fundamentals of local, national, and international advertising are covered, including social, ethical, and legal/regulatory aspects. Major members of the industry are discussed including advertisers, agencies, and the media. The advertising process is detailed, including research, strategic marketing planning, copyrighting, art direction, and media planning and selection.

Prerequisites: MKTG 3350.