Nov 09, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog [OFFICIAL CATALOG]

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MKTG 3385 - Consumer Analysis and Behavior


Three credit hours.

An analysis of the personal, environmental, and interpersonal forces affecting consumer decisions and or their implications for marketing strategy development.

Prerequisites: PSYC 2300  or SOCI 2300  and MKTG 3350 .



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