Nov 09, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog [OFFICIAL CATALOG]

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MKTG 4310 - Marketing Research


Three credit hours.

A study of the development and use of information for marketing decision-making research methods applied to problems of market segmentation, pricing, distribution, promotional strategy, and development of marketing strategies.

Prerequisites: MKTG 3350  and BINS 3305  or consent of instructor.



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