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Stabler Hall, Room 705 | (501) 569-3250 | (501) 569-8371 (fax) | ualr.edu/masscomm

The School of Mass Communication (SMC) combines the strengths of courses in radio, television, film, new media, and journalism to provide students with exposure to a broad spectrum of media studies needed in today’s information world. Students may receive a degree in Mass Communication with an emphasis in either Journalism, Strategic Public Relations, Motion Pictures, Media Production and Design, or Mass Media. If choosing the Media Production and Design emphasis, students must select either the Motion Picture option or the Media Production option. The School also offers students a variety of mass communication minors.

The School also offers a Master of Arts degree in mass communication. See the UA Little Rock Graduate Catalog for details

General Information

All emphases in the BA in Mass Communication are 42 hours plus 12-hours of upper-level courses outside the major. The Journalism, Strategic Public Relations, Motion Picture, and Media Production and Design emphasis have a capstone class. Students in the Mass Media option will work with his or her advisor to design a capstone experience. Students should take their capstone course during their final semester in residence or as near to it as possible.

For returning or transfer students, skills courses completed more than five years ago may not count toward degree requirements and are subject to evaluation on a case-by-case basis. Opportunities exist to gain credit for professional experience or certification.

All material submitted by students as assignments in classes may be used for broadcast or publication. Students taking writing courses must have at least minimal word processing ability.

Students who seek a major from the School of Mass Communication may not seek a minor from the School of Mass Communication.

Student Organizations

The School sponsors chapters of Kappa Tau Alpha, the national journalism honor society, the National Association of Black Journalists, the Public Relations Student Society of America, the National Broadcasting Society, and the Society of Professional Journalists.

Scholarships

School of Mass Communication majors are invited to apply for the following annual scholarships (Scholarship opportunities may vary each year):

Facilities

Admission to the Mass Communication Major

After admission to UA Little Rock, any student may declare a major in Mass Communication. To discuss opportunities in the School of Mass Communication, students should visit the School director in Stabler Hall 705, or call the school at (501) 569-3250.

School of Mass Communication Minors

The School of Mass Communication offers five minors. Students majoring in the School may not minor in the School.

Programs

• Mass Communication, Journalism Emphasis, B.A.
• Mass Communication, Mass Media Emphasis, B.A.
• Mass Communication, Media Production & Design Emphasis, B.A.
• Mass Communication, Strategic Public Relations Emphasis, B.A.

• Film Minor (Mass Communication)
• Journalism Minor
• Mass Media Minor
• Media Production and Design Minor
• Strategic Public Relations Minor

• Journalism Endorsement

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