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Mass Communication |
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MCOM 1300 - Careers in Mass Media FYC
Orientation to mass communication major, mass media profession and UA Little Rock. Helps students reach their educational objectives. Interactive instructional methods promote the development of critical thinking skills and positive educational values. Students 1) learn to identify and use appropriate resources both on campus and within the community; 2) acquire skills needed to promote study, personal wellness, goal setting and achievement; 3) develop strategies to manage time, stress and conflict resolution.
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MCOM 2300 - Introduction to Media Production
Three credit hours.
Required in Media Design and Production sequence. Fundamentals of audio control-room procedures, audio recording and editing, single camera field production, and video editing. Emphasis on proper use and handling of equipment. Minimal exposure to video study practices.
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MCOM 2306 - Introduction to Motion Pictures
Three credit hours.
Basic elements of movies, the process of movie making, and the approaches to movie aesthetics and criticism. Assignments may include viewing motion pictures at local theatres.
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MCOM 2308 - Introduction to Scriptwriting
Three credit hours.
Study and practice in basic writing and scripting skills needed for the production of electronic media messages and programs. Use of the SMC computer labs.
Prerequisites: MCOM 2300 and MCOM 2320 . Required in Media Design and Production sequence.
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MCOM 2320 - Issues in Mass Media Writing
Three credit hours.
This course will introduce students to the general literature and issues in the convergent mass communication field, emphasizing public relations, journalism, the web, entertainment media, technology related to mass media, and the advertising that supports mass media. It will also focus on writing issues related to media.
Prerequisites: RHET 1311 .
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MCOM 2330 - Mass Media and Society
Three credit hours.
Required in all School of Mass Communication majors and some minors. Survey of relationships involving mass media, culture, and various other interconnected systems, both nationally and globally. Includes discussion of functions, freedoms, and responsibilities of mass media and effects on individuals and groups. Topics will include newspapers, magazines, radio, television, Internet, and developing media.
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MCOM 2350 - Beginning Reporting
Three credit hours.
Introduction to basic news and feature writing skills. Style and story structure for print and electronic media. Laboratory instruction and practice in writing for publication.
Prerequisite or Corequisite: MCOM 2320 .
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MCOM 2380 - Public Relations Principles
Three credit hours.
An examination of the evolution of strategic public relations, its impact on organizations and publics, the principles, processes, theory and planning that directs strategic public relations in all fields as well as the ethics and values that an organization must use to shape the successful implementation of a strategic public relations plan.
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MCOM 3310 - Introduction to Web Principles and Design
Three credit hours.
This course will introduce students to web design and development from the mass-communication perspective. It will serve as an introduction to the World Wide Web, and basic web design techniques. The course concentrates on history, social implications, navigation, authoring, and basic validation and submission of information across the Internet. In addition to theoretical and analytical foundations, the primary technologies employed are HTML 4.x; SHTML; Cascading Style Sheets; File Transfer Protocol; and Document Object Modeling.
Prerequisites: MCOM 2320 , and MCOM 2350 or MCOM 2308 .
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MCOM 3315 - Mass Media Research
Three credit hours.
This course will introduce students to a survey of research methods and their application in the study of mass communication. Students will also receive practice in determining the appropriate choice of research method for a mass communication problem of their choosing.
Prerequisites: Grade of C or greater in MCOM 2320 and MCOM 2330 .
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MCOM 3320 - Advanced Reporting
Three credit hours.
Application of principles of news writing to journalism practice; development of skills in evaluating the news, interviewing, and gathering information. Laboratory instruction and practice in objective reporting. Materials submitted as assignments are subject to dissemination through print and broadcast media and on the World Wide Web.
Prerequisites: MCOM 2320 and MCOM 2350 .
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MCOM 3330 - Photojournalism
Three credit hours.
Fundamentals of news and feature photography for newspaper, magazine, and the Web. Materials submitted as assignments are subject to publication. Use of the SMC computer labs.
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MCOM 3345 - Studio Production
Three credit hours.
A practical study and application of video production with an emphasis on studio and multicamera productions.
Prerequisites: MCOM 2300 .
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MCOM 3350 - Introduction to News Editing
Three credit hours.
Introduction to news editing. Instruction and practice in print audio and video editing in terms of content and style. Use of computers to edit copy and images; fundamentals of design for print and online media.
Prerequisites: MCOM 2320 and MCOM 2350 .
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MCOM 3355 - History of the American Movies
Three credit hours.
History and development of the American entertainment motion picture industry from the technological to the aesthetic and social to the economic perspectives. Includes the evolution of the movie industry as it relates to audience uses and gratifications.
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MCOM 3356 - Movie Criticism
Three credit hours.
Criticism of contemporary movies, concentrating on the creative elements used in the service of aesthetics and the application of scholarly and popular critical standards. Certain historical references are included. Assignments include the viewing of motion pictures at local theatres.
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MCOM 3357 - Film Genres
Three credit hours.
History and development of film genres, focusing on defining different genres, observing their iconography, recognizing the conventions used and understanding their cultural impact. Also, an analysis of the Hollywood style of filmmaking and its impact on genre pictures.
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MCOM 3358 - Film Directors
Three credit hours.
This course will examine how film directors imprint their life, style and thematic interests on the films they make. The work of major directors from classic Hollywood, overseas and contemporary America will be studied.
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MCOM 3360 - Law, Policy, Ethics
Three credit hours.
This course will examine current legal, policy, and ethical issues affecting the broadcast, cable, print, and interactive media.
Prerequisites: MCOM 2320 , and MCOM 2330 (may be taken concurrently).
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MCOM 3365 - Radio-Television Journalism
Three credit hours.
The course provides study and practice in the basic methods of writing and producing for radio and television news. The course will also evaluate audio and video streaming of material on news-related websites, and may include having student work presented online.
Prerequisites: MCOM 2300 , MCOM 2320 . MCOM 2350 may be taken as prerequisite or corequisite. MCOM 2300 is recommended but not required as a prerequisite.
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MCOM 3366 - Electronic News Gathering
Three credit hours.
Production of programs for the electronic media. Students function individually and on news teams to develop high quality on-the-air news programs, with video streaming of appropriate student work and some use of the Web for research.
Prerequisites: MCOM 2300 , MCOM 2320 , MCOM 2350 , MCOM 3365 , MCOM 3367 , and MCOM 3370 . MCOM 3315 is strongly recommended as a prerequisite, but is not required.
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MCOM 3367 - News Producing and Anchoring
Three credit hours.
This purpose of the course is to teach students the rudiments of radio and television newscast producing and anchoring, emphasizing TV. Students will be encouraged to develop critical thinking skills about selecting and organizing news material and graphics, writing and delivering stories, and managing, timing and promoting newscasts.
Prerequisites: MCOM 2300 , MCOM 2320 , MCOM 2350 , and MCOM 3365 , or consent of instructor based upon documented media experience.
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MCOM 3370 - Announcing and Performance
Three credit hours.
Development of performance skills necessary for effective communication via the electronic media. Emphasis on announcing and visual presentation techniques, script reading, and adapting to the demands of electronic media technologies.
Prerequisites: MCOM 2320 or consent of instructor based upon prior media experience.
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MCOM 3375 - Multimedia News Reporting
Introduction to multimedia news reporting in the discipline of journalism. Use of various tools to write and produce journalistic content for online media and mobile platforms. Produce multimedia stories consisting of text, images, audio, video, data, and social media content. Application of principles of news writing and producing to journalism practice; development of skills in evaluating the news, interviewing and gathering information. Materials submitted as assignments are subject to dissemination through print and broadcast media and on the World Wide Web.
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MCOM 3380 - Mass Communication Practicum
Three credit hours.
Work experiences in on-campus media under the direction of a School of Mass Communication professor. Periodic written and oral reports to the professor coordinating the study.
Prerequisites: junior standing.
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MCOM 3390 - Non-linear Video Editing I
Three credit hours.
The basics of non-linear editing and use of Adobe Premier software.
Prerequisites: MCOM 2300 .
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MCOM 4189 - Independent Study
One, two, or three credit hours.
Individual in-depth study, research, or designated on-campus practicum related to broadcast journalism, news-editorial, public relations options, or professional and technical writing. Up to three hours may be counted toward the major.
Prerequisites: junior standing, consent of instructor, approval of independent study proposal before registration.
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MCOM 4289 - Independent Study
One, two, or three credit hours.
Individual in-depth study, research, or designated on-campus practicum related to broadcast journalism, news-editorial, public relations options, or professional and technical writing. Up to three hours may be counted toward the major.
Prerequisites: junior standing, consent of instructor, approval of independent study proposal before registration.
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MCOM 4308 - Screenwriting
Three credit hours.
Learn the process, structure and skills used in writing minor picture screenplays.
Prerequisites: Mass Communication majors must have completed MCOM 2320 and MCOM 2330 with a C or greater. No prerequisites for Film minors.
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MCOM 4310 - Media Sales
Three credit hours.
Examination of the elements, skills and strategies associated with selling broadcasts, cable, print, and interactive advertising.
Prerequisites: MCOM 2320 and MCOM 2330 .
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MCOM 4312 - Management Strategies
Three credit hours.
Roles and responsibilities of media managers in broadcast, cable, print, and interactive organizations. Emphasis on coordinating work units and personnel, legal obligations, resource generation and management, public relations, and the new technologies. Dual listed in the Graduate Catalog as MCOM 5312.
Prerequisites: MCOM 2310 and MCOM 2330 .
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MCOM 4320 - Non-linear Video Editing II
Three credit hours.
A practical study of non-linear editing in the field of video production.
Prerequisites: MCOM 2300 , and MCOM 3390 .
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MCOM 4330 - Lighting
Three credit hours.
This course will provide students with a practical study and application of lighting techniques for video production. Students will learn studio and location lighting.
Prerequisites: Grade of C or greater in MCOM 2300 .
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MCOM 4332 - Digital Audio Production
Three credit hours.
Study and practice in advanced audio preproduction, production, and postproduction elements used in radio, television, the Internet and other electronic media.
Prerequisites: MCOM 2320 , MCOM 2300 and MCOM 2330 with a C or greater.
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MCOM 4340 - Introduction to Digital Graphics and Animation
Three credit hours.
This course is designed to encompass a basic understanding of design elements of Adobe Photoshop and After Effects. Students will be exposed to a variety of photographic challenges geared toward creative problem solving and real-life experience in video production presentation.
Prerequisites: MCOM 2300 , and MCOM 3390 .
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MCOM 4342 - Cinema Techniques
Three credit hours.
A practical study and application of video production with an emphasis on movie making techniques. The class will start out making a movie together then, with skills learned, will proceed to make their own movies in groups.
Prerequisites: MCOM 2300 and MCOM 3390 .
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MCOM 4350 - Design and Production
Three credit hours.
Decision-making in the editing process. Principles of typography, publication design, and printing processes. Experience in the use of computers to design camera-ready materials for publication. Dual listed in the Graduate Catalog as MCOM 5350.
Prerequisites: junior standing and MCOM 2320 or consent of instructor.
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MCOM 4352 - News Media and the First Amendment
Three credit hours.
The restrictions, obligations, and responsibilities of the news media; the law and its effect on publishing and broadcasting; relations between the law and freedoms protected by the U.S. Constitution. Dual listed in the Graduate Catalog as MCOM 5352.
Prerequisites: junior standing, MCOM 3360 is recommended.
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MCOM 4353 - History of the Mass Media in America
Three credit hours.
Development of the mass media from their beginnings. Emphasis on the interaction between the media and the political, economic, technological, and social factors surrounding the media.
Prerequisites: junior standing.
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MCOM 4354 - Documentary Techniques
Three credit hours.
A practical study and application of video production with an emphasis on documentaries. The class will start out making features together. Then, with newly learned skills, will proceed to make their own documentaries in groups.
Prerequisites: MCOM 2300 and MCOM 3390 .
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MCOM 4357 - Seminar in Radio-Television Journalism
Three credit hours.
Broadcast news policies; history; governmental and other forms of regulation; social implications; influence of various publics on radio-television news coverage. Dual listed in the Graduate Catalog as MCOM 5357.
Prerequisites: junior standing.
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MCOM 4359 - Feature and Magazine Journalism
Three credit hours.
Planning, researching and writing the feature article for newspapers, magazines and online publications. Emphasis on humanistic reporting and providing a context for the news through thorough research and application of this research to the article. Materials submitted as assignments are subject to publication. Dual listed in the Graduate Catalog as MCOM 5359.
Prerequisites: MCOM 3320 and MCOM 2350 .
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MCOM 4368 - News Practices
Three credit hours.
Production of programs for the electronic media. Students function individually and on news teams to develop high quality on-the-air news programs with video streaming of appropriate student work and some use of the Web for research, as well as Webcasting, when Appropriate.
Prerequisites: MGMT 2300 , MCOM 2320 , MCOM 2350 , MCOM 3365 , MCOM 3366 , MCOM 3367 , MCOM 3315 is strongly recommended as a prerequisite, but it is not required.
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MCOM 4370 - Hip Hop Music and Culture
3 hours lecture. 3 credit hours.
This course provides a critical examination of Hip Hop in the US and its role as a communicative, linguistic, cultural, political, and artistic resource and commodity. The course identifies and examines the foundations of Hip Hop culture and rap music. Through readings, documentaries, discographies, and projects, students will develop an understanding of the conceptual fundamentals of hip hop philosophy and the community from which it originated. Focus will be given to the implications of that background, music, style, and its impact on the nation and the globe. Dual listed in the Graduate Catalog as MCOM 5370
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MCOM 4372 - Sports Journalism
3 hours lecture. 3 credit hours.
This course is designed to help students write about sports and sports figures and to help students more critically view the role of sports media in American culture. Students will examine the influence of/relationship between sports media and issues such as race, gender, nationalism, and capitalism/consumerism. Students will also examine issues in relation to journalism ethics and the production of sports media. Dual listed in the Graduate Catalog as MCOM 5372.
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MCOM 4375 - Journalistic Freedom and Responsibility
Three credit hours.
Journalistic ethics and practices; professional conduct and responsibilities of the journalist in a free society. Dual listed in the Graduate Catalog as MCOM 5375.
Prerequisites: Junior standing.
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MCOM 4377 - Public Relations Ethics
3 hours lecture. 3 credit hours.
An introduction to the legal and regulatory environment that affects the public relations profession and the ethical standards and decision-making processes on which PR professionals must rely. The course provides an understanding of those interconnecting concepts and responsibilities with an emphasis on the individual process we use to make an ethical decision. Dual listed in the Graduate Catalog as MCOM 5377.
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MCOM 4378 - Government Public Relations
3 hours lecture. 3 credit hours.
An introduction to political Public Relations, election campaign tactics, constituent relations, crisis communications, issue management, issue framing, strategic communications planning, and presidential Public Relations.
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MCOM 4380 - Public Relations Writing
Three credit hours.
The journalistic function in public relations, includes the writing and processing of news and feature releases for print and electronic media and editing internal and external publications. Dual listed in the Graduate Catalog as MCOM 5380.
Prerequisites: MCOM 2350 .
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MCOM 4381 - Public Relations Cases
Three credit hours.
Study of recent public relations cases involving business, industry, institutions and government. Students will also be introduced to public relations theories as they are applied in case studies and will analyze cases in terms of the component parts.
Prerequisites: ADVT 3340 , MCOM 2330 , MCOM 2320 , MCOM 2350 ;
Corequisites: MCOM 3315 .
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MCOM 4382 - Public Relations Campaigns
Three credit hours.
Capstone course for the Strategic Communication sequence. A study of the planning and implementation of the public relations campaign with special emphasis on the application of public relations principles introduced in ADVT 4310. Includes student service learning project.
Prerequisites: ADVT 3340 , MCOM 2320 , MCOM 2350 , MCOM 3315 , MCOM 4380 , MCOM 4381 , or consent of instructor.
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MCOM 4384 - Topics in Mass Communication
Three credit hours.
Advanced and specialized topics in mass communication, especially those of current interest and relevance to mass communication professionals. Possible subjects include the following: journalism, entertainment, production and design, Web and media, strategic communication, mass media etc. Classes will provide an in-depth understanding of topics chosen. Refer to the semester schedule for specific topics offered. Dual listed in the Graduate Catalog as MCOM 5384.
Prerequisites: Junior standing and/or consent of instructor.
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MCOM 4385 - Advanced Web Design
Three credit hours.
This course will serve as part two in a sequence of courses dealing with mass communication and the World Wide Web. A specific concentration in server communication and publishing corporate web pages, as well as using basic programming logic combined with HTML.
Prerequisites: MCOM 2320 , MCOM 2350 , or MCOM 2308 .
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MCOM 4386 - Images of Minorities in the Media
Three credit hours.
This course examines the material and ideological representations of various racial and ethnic groups in the United States as reflected in the media including both historical and contemporary depictions. Students explore theories including
racial formation, otherness, and commodification among others. In this course, students learn the origins of ideological and material representations of minorities; how they are maintained in the culture and in the media; the similarities and differences in depictions among and across racial and ethnic groups; and the impact of these representations on the various minority groups and society as a whole. Dual listed in the Graduate Catalog as MCOM 5386.
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MCOM 4388 - Reporting of Public Affairs
Three credit hours.
Practice in gathering materials and writing in-depth stories on public affairs; emphasis on courts, police, government, education, ecology, the economy, and social issues. Materials submitted as assignments are subject to online postings. Dual listed in the Graduate Catalog as MCOM 5388.
Prerequisites: MCOM 2320 , MCOM 2350 , and MCOM 3320 . MCOM 3315 and MCOM 3360 may be taken as prerequisites or corequisites. Class may also be taken with consent of instructor based upon demonstrable advanced media experience.
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MCOM 4389 - Independent Study
One, two, or three credit hours.
Individual in-depth study, research, or designated on-campus practicum related to broadcast journalism, news-editorial, public relations options, or professional and technical writing. Up to three hours may be counted toward the major.
Prerequisites: junior standing, consent of instructor, approval of independent study proposal before registration.
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MCOM 4390 - Mass Communication Internship
Three credit hours.
Work experiences either in the commercial media or in other designated media under the direction of a mass communication professional. Periodic written and oral reports to the professor coordinating the study.
Prerequisites: senior standing, consent of school director.
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MCOM 4391 - Mass Communication Cooperative Education
Three credit hours.
Work experiences either in the commercial media under direction of professional journalists or in positions under supervision of public relations specialists. Periodic written and oral reports to the professor coordinating the study. Credit awarded for employment involving at least 20 hours per week and successful completion of specific instructional objectives that provide new learning on the job and in the major. Students who take this course may not take MCOM 4390 .
Prerequisites: junior standing, consent of school director and director of cooperative education.
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MCOM 4394 - Multimedia Journalism Capstone
This is a capstone class focused on news writing for digital media. Students will write and publish news stories and create multimedia projects for a variety of on-campus and off-campus news outlets. Students will report and gather information by using records, documents, and interviewing sources. Students will edit and post articles online and use social media to provide updates, live coverage, and promote their work.
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MCOM 4395 - Electronic Media Capstone
Three credit hours.
Production of programs for electronic media. Students function individually and on news teams to develop high-quality electronic news and information programs to be distributed on the University’s cable television channel and the School of Mass Communication’s websites via video streaming when appropriate.
Prerequisites: Senior standing and consent of the instructor.
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