MKTG 7311 - Marketing for Profit and Growth

Three credit hours.

MBA Core Course or MS-BISA Elective. Proper evaluation of the actors and environmental forces within markets to formulate and execute effective local and global marketing strategies including business models, segmentation, target marketing, positioning, differentiation, branding, the marketing mix or 4 p’s (price, product, place, promotion), integrated marketing communications, product management, and new product development. Course also includes the use of marketing metrics, development of marketing plans, and anticipating the effect of the business cycle on marketing efforts.

Prerequisites: Concurrent: ACCT 7100, ECON 7100, and FINC 7100.
Concurrent: ACCT 7100, ECON 7100, and FINC 7100.