ADPR 34003 - (was ADVT 3340) Public Relations

Three credit hours.

Was ADVT 3340. The history and development of public relations as an influential part of the management function is discussed, including the public relations process of fact-finding, opinion research, planning, communicating, and evaluating. Decision-making and application of management policy as it relates to the organization’s various publics are covered.

Prerequisites: ADPR 30003.