MCOM 48243 - (was 4382) Public Relations Campaigns

Three credit hours.

Was MCOM 4382. Capstone course for the Strategic Communication sequence. A study of the planning and implementation of the public relations campaign with special emphasis on the application of public relations principles. Includes student service learning project.

Prerequisites: MCOM 23043, MCOM 25043, MCOM 31543, MCOM 48043, and MCOM 48143, or consent of instructor.