MKTG 45573 - (was 4355) Advanced Professional Selling

Three credit hours.

Was MKTG 4355. Advanced techniques of salesmanship, field application of selling techniques, and improving communications skills. Key focus is key account selling and relationship management. Problem-solving as the basis of consultative selling. Business-to-business emphasis.

Prerequisites: MKTG 35073 and MKTG 35373.