MGMT 46673 - (was 4366) New Venture Launch

Three hours lecture. Three credit hours.

Was MGMT 4366. Basic steps required to plan, start, and run a business by completing all activities involved in a startup. Students will work in teams to develop a consumer product or service and market it to customers. Requirements include identifying “real” business customers, defining and delivering products and services, and financing company operations. This real-world, real-time experience will be supplemented by classroom analysis and the sharing of lessons. Dual listed in the Graduate Catalog as MGMT 56673 (was MGMT 5366).

Prerequisites: MGMT 46173 or consent of instructor.