Program Requirements

A minor in marketing requires (12 hours) from

MKTG 3350 - Principles of Marketing   

MKTG 4316 - Digital Marketing   

Two courses(6 hours) from the following

ADVT 3300 - Advertising: an IMC Approach    

MKTG 3385 - Consumer Analysis and Behavior   

MKTG 4310 - Marketing Research   

MKTG 4315 - Social Media Marketing Strategy   

MKTG 4370 - Business-to-Business Marketing   

BINS 4352 - Big Data Analytics Tools