Jun 18, 2024  
Undergraduate Catalog 
    
Undergraduate Catalog
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ADVT 3340 - Public Relations


Three credit hours.

The history and development of public relations as an influential part of the management function is discussed, including the public relations process of fact-finding, opinion research, planning, communicating, and evaluating. Decision-making and application of management policy as it relates to the organization’s various publics are covered.

Prerequisites: ADVT 3300 .



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