MCOM 41243 - (was 4312) PR Management Strategies

Three credit hours.

Was MCOM 4312. Examines public relations as a management function for an organization and its key stakeholders, and in society, particularly as it relates to the topics that include (but are not limited to) media relations, employee relations, community relations, government relations, consumer relations, issues management and crisis communications. Examines the organization and management of public relations functions, principles, and theories and their roles in society. Dual listed in the Graduate Catalog as MCOM 51243 (was MCOM 5312).

Prerequisites: MCOM 2380