RHET 4370 - Writing for Social Media

Seminar hours lecture. Three credit hours.

This course presents an overview of the need for social media writers and managers in the workplace. Students will analyze online audiences and write content that will attract more readers, build trust with those readers, and keep them coming back. Students will create an editorial calendar based on social media strategy, plan a social media campaign, and execute this plan by writing the content or managing a social media team. Dual listed in the Graduate Catalog as RHET 5370.