Mar 28, 2025  
Undergraduate Catalog 
    
Undergraduate Catalog
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MKTG 35503 - (was 3385) Consumer Analysis and Behavior


Three credit hours.

Was MKTG 3385. An analysis of the personal, environmental, and interpersonal forces affecting consumer decisions and or their implications for marketing strategy development.

Prerequisites: PSYC 2300  or SOCI 2300  and MKTG 35073 .



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