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Mar 20, 2025
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MKTG 41073 - (was 4310) Marketing Research Three credit hours.
Was MKTG 4310. A study of the development and use of information for marketing decision-making research methods applied to problems of market segmentation, pricing, distribution, promotional strategy, and development of marketing strategies.
Prerequisites: MKTG 35073 and BINS 30503 or consent of instructor.
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