Mar 20, 2025  
Undergraduate Catalog 
    
Undergraduate Catalog
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MKTG 41073 - (was 4310) Marketing Research


Three credit hours.

Was MKTG 4310. A study of the development and use of information for marketing decision-making research methods applied to problems of market segmentation, pricing, distribution, promotional strategy, and development of marketing strategies.

Prerequisites: MKTG 35073  and BINS 30503  or consent of instructor.



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