MKTG 48573 - (was 4385) Marketing Management

Three credit hours.

Was MKTG 4385. The application of marketing concepts and techniques to the solution of marketing problems, includes product positioning, product and product line, price, channels of distribution, advertising, and personal selling. The case study method is emphasized.

Prerequisites: Senior standing, MKTG 35073, MKTG 35503, MKTG 41073, ADPR 30003, MKTG 35373.