Program Requirements

A minor in marketing requires (12 hours) from

MKTG 35073 - (was 3350) Principles of Marketing   

MKTG 41673 - (was 4316) Digital Marketing   

Two courses(6 hours) from the following

ADPR 30003 - (was ADVT 3300) Advertising: an IMC Approach    

MKTG 35503 - (was 3385) Consumer Analysis and Behavior   

MKTG 41073 - (was 4310) Marketing Research   

MKTG 41573 - (was 4315) Social Media Marketing Strategy   

MKTG 47073 - (was 4370) Business-to-Business Marketing   

BINS 45203 - (was 4352) Big Data Analytics Tools